15 Aug, 2022
Group’s flagship Unibet brand to launch in coming days. According to a company announcement, the license will allow Kindred to launch commercial online gambling and betting under the Dutch Remote Gambling Act. The license takes immediate effect with Kindred allowed to launch its products in the Dutch market as of today. Kindred’s flagship brand Unibet will launch its Unibet.nl website in the coming days.
Speaking of the license approval, Kindred Group CEO Henrik Tjärnström said:
”THE NETHERLANDS IS A LARGE AND IMPORTANT EUROPEAN MARKET AND ONE THAT WE LOOK FORWARD TO OPERATING IN WITH A LOCAL LICENCE. WE HAVE BEEN ADVOCATING LOCAL LICENCE SCHEMES FOR THE PAST DECADE, AND ARE THRILLED THAT OUR NEWLY AWARDED LICENCE IN THE NETHERLANDS WILL ALLOW US TO DEEPEN AND DEVELOP OUR INVOLVEMENT IN THE DUTCH SOCIETY, AS WELL AS ACTIVELY CONTRIBUTE TO A FAIR AND SUSTAINABLE GAMBLING MARKET.
AS PART OF OUR LONG-TERM AMBITIONS AND STRATEGY, WE ARE EAGER TO PROVIDE A SAFE, SECURE AND ENTERTAINING GAMBLING EXPERIENCE FOR DUTCH CUSTOMERS.”
Kindred Group CCO Anne-Jaap Snijders went on to add:
“WE ARE FULLY COMMITTED TO ESTABLISHING KINDRED’S ROLE AS A RESPONSIBLE, TRUSTWORTHY AND VALUABLE GAMBLING OPERATOR ON THE DUTCH MARKET THROUGH OUR FLAGSHIP BRAND UNIBET.
OUR CORPORATE PURPOSE TO ‘TRANSFORM GAMBLING BY BEING A TRUSTED SOURCE OF ENTERTAINMENT THAT CONTRIBUTES POSITIVELY TO SOCIETY’ SITS AT THE HEART OF OUR ‘UNIBET IMPACT’ PROGRAMME WHICH IS SOLELY DEDICATED TO FOSTERING A SAFER AND MORE RESPONSIBLE ONLINE GAMBLING INDUSTRY. WE WANT TO CONVEY ENTERTAINMENT TO THE DUTCH SOCIETY AND ARE VERY KEEN ON BRINGING THE JOY AND EXCITEMENT OF SPORTS TO EVERYONE.”